our leadership
Michael McConville - CEO
As Global CEO, Michael has consistently advocated for the power of creative effectiveness. His leadership has steered brands like John Lewis, Volkswagen, Royal Navy & Marines, and Deutsche Telekom to victory, clinching both Creative and Effectiveness Awards. His track record of brands consistently featuring in IPA, Effie, and APG Awards across various regions and nations speaks volumes. Remarkably, he even secured an Effie in Germany without speaking a word of German!
‘The next generation of effectiveness is not just at our doorstep; it’s in the building!’ says McConville.
‘Now we’re just looking for the right partner, in each category, to build the best case-studies together, and to show the rest of the world how it’s done’.
michael.mcconville@cumminsandpartners.com
Sarah Raine - GM, Melbourne
Sarah Raine, boasting over 15 years in advertising, initiated her career at Publicis Mojo in New Zealand. Her tenure at FCB Auckland was marked by numerous awards, including an IPA Gold Effectiveness Award, showcasing her impactful work. In 2015, Raine joined CHE Proximity, where she played a key role in its success. She then advanced to the role of General Manager at Bullfrog in 2021, where she catalysed significant growth.
Recently, Raine has taken on the role of General Manager at cummins&partners' Melbourne office. CEO Michael McConville has lauded her for her distinct values, dedication to people and work, and her proficiency in nurturing talent and client relationships. Renowned for her creative effectiveness, as evidenced by awards like Spikes and Cannes, Raine's move to cummins&partners is viewed as a major boost to the agency's capabilities and strategic direction.
sarah.raine@cumminsandpartners.com
Sean Cummins - Founder
For decades, Sean has mastered the art of creative effectiveness, amassing a career adorned with accolades for producing impactful work. Throughout his journey, he has contributed to some of the world's most renowned campaigns, earning prestigious recognitions such as Cannes Titanium, D&AD Black Pencil, and Agency of the Year Awards across Creative, Integrated, and Media categories.
Consistently, Sean has demonstrated that a limited budget is no obstacle to crafting intelligent ideas that captivate attention and drive business success.
sean.cummins@cumminsandpartners.com
Katherine Chen - GM, Sydney
Katherine Chen joins cummins&partners as a dynamic force in their Sydney team, renowned for her inspiring leadership and creative prowess.
Before her notable stint at VMLY&R, where she was both Client Services Director in Melbourne and Managing Partner in Sydney, she also played a key role at Ensemble, part of IPG Mediabrands.
Her diverse client portfolio, including names like Australia Post, Rip Curl, Australian Unity, Monash University, Intel, and Colgate, highlights her extensive experience and ability to handle a wide array of market sectors.
Her expertise in blending creativity with effectiveness is evident in her work with diverse clients. Chen's role at cummins&partners marks a significant stride in innovative advertising, promising a new era of growth and success.
katherine.chen@cumminsandpartners.com